Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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As with any start-up business, she says, it needs your total commitment. “And you can’t just be in it for the money.
7. Check excessive optimism. “You should be fully prepared to continue funding your company through lower-than-expected performance,” DeMaine says.
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Reported Donna Loyle
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