Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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Ed Ruethling likes the program because it not only gives employees a sense of ownership, but actual ownership in the form of equity shares. “With ESOPs [employee stock option plans], employees can become shareholders simply by being employees. But with the Great Game of Business, employees have to actually earn those shares,” he says.
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Reported Donna Loyle
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