Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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DeMaine notes there are challenges, as well. Not all employees understand financial statements, so setting up rewards programs based on spread-sheet data first requires employee training. Once that’s been tackled, the rewards for both employer and employee can be great, DeMaine says. “The game gives employees clarity. We’re showing them various levels of our income statements and challenging them to meet some pre-set goals of profitability.”
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