Chinaberry’s winning combination: soft on the outside, savvy on the inside

By Reported Donna Loyle

Either cash bonuses or equity shares in the company are rewarded to managers based on the goals they achieve. While he doesn’t discount the significance of financial rewards, DeMaine finds that what excites employees more is simply being asked for their opinions and suggestions. “Money motivates people, sure, but mostly they just want to know they’re contributing, that they’re making a difference in the company.”