Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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“In the game, I give managers our balance sheets and teach them how to read them,” DeMaine recounts. “I’ve devised a score card around which the game revolves. We track both financial and non-financial things, such as customer acquisition, so everyone knows how the company is doing at any given moment.”
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Reported Donna Loyle
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