Case Study: Chinaberry Catalog

An oversized book (12˝x10˝), the Isabella catalog is printed by Trend Offset in California on 40# matte. The Summer 2001 edition offered 64 pages worth of product. Like its sister publication, copy is lengthy, but Isabella’s oversized pages make for a less-dense read. Its four-color design coupled with plenty of soothing white space results in a cleaner, more contemporary feel.