Chinaberry’s winning combination: soft on the outside, savvy on the inside

By Reported Donna Loyle

The Chinaberry catalog is printed on newsprint by Shakopee Valley Printing in Minnesota. “Newsprint is an inexpensive printing medium that makes dealing with mistakes in prospecting easier to weather,” says Ed Ruethling. In addition, he notes that Chinaberry’s customers care about the environment and like that the catalog uses soy-based inks, and recyclable and partially recycled paper.