Chinaberry’s winning combination: soft on the outside, savvy on the inside

By Reported Donna Loyle

The ancillary products are featured in the back of the book.

Each catalog page displays three to four products. Accompanying copy is lengthy—200 to 400 words per item. For the books, descriptive copy reads like a review; each includes a synopsis of the story and a brief description of the lessons children can learn from the tale.