Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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Imagine for a moment that your catalog company’s main competitors are book-selling giants Amazon and Barnes & Noble.
The grueling price wars—behemoths battling for market share tend to inflict that on their industries—are driving the smaller players in your space either to bankruptcy court or to the arms of consolidators.
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Reported Donna Loyle
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