Chinaberry’s Web Strategies

E-mail: However, consistent with its delicate, personal approach to customers, the company doesn’t do any e-mail marketing. “We won’t use e-mail for prospecting or marketing,” Fuller-Rowell says; “only for customer relationships.”

He adds that because Web-fueled cash flow is immediately linked to Web sales, “we don’t need to be restricted in our Web budget,” he adds. “We’re always finding new things to try, and can immediately stop what doesn’t work.” —Paul Miller