Chinaberry’s Web Strategies

Catalog portals: The company is very active in providing data to such Web portals as Shop.com.

Liberal investment in the site: Whatever is working on its Web sites “we’ll do more of,” proclaims Chinaberry Director of E-commerce Stephen Fuller-Rowell. “Because Web sales come in so soon after marketing expenses are made, Web sales pay for more of what works so we don’t hold back on Web marketing.”