Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

Chico's has also recently migrated to a completely pixel-free integration with Akamai that will enable it to see all user behaviors on its sites. This will allow Chico's to gain visibility into the behavior of an additional 55 percent of its audience. This move has helped Chico's bolster the effectiveness of its ad display program by targeting more shoppers with the right message at various stages of the purchase funnel.