Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

"Akamai has helped us meet our advertising ROI goals in all different times of the year, and especially during peak holiday and promotional periods," said McClain. "Their talent in dialing spend up or down based on what we're looking to accomplish has been a major help."

Additionally, Chico's has noticed a direct correlation between its display ad program and the effectiveness of its branded keyword terms. In fact, it's seen a 15 percent overall improvement in its search marketing program.