Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

Optimizing for Peak Sales Periods
By analyzing campaign results and optimizing its ad display program daily, Chico's has been able to reach consumers with the right message at each stage of the purchase funnel. Akamai has developed ad campaigns to help Chico's advertise not simply to its past website visitors, but to those in-market apparel shoppers who have never visited the retailer's sites in the past. Chico's has been able to work within narrow windows of opportunity and shifting budgets during peak sales periods — i.e., the holidays — to help it gain new customers and incremental sales.