Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

"We don't want to just drive traffic, we want to drive qualified traffic," said Jenn McClain, Chico's vice president of e-commerce marketing. "It's about figuring out what the customers coming to the site are responding to. We want to make sure that when they come to our websites via display ads that we're dropping them off somewhere that's relevant to them, which will continue to drive conversions."