Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

To help it accomplish its goals, Chico's hired Akamai, a web services and ad content provider. By using behavioral retargeting via online display ads from Akamai, Chico's has been able to serve up more relevant content and offers to its online visitors, leading to more conversions. The retailer looks at from where shoppers enter its website (e.g., an email, search engine, social media site) and where they spend the most time on the site (e.g., product pages for a specific category), then displays relevant and timely banner ads based on that data.