Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

RESULTS: An online display ad program based on behavioral retargeting has delivered a return on ad spend averaging $4 for every $1 spent. Chico's has also seen the success of its display program lead to a 15 percent improvement overall in its search marketing efforts. A pixel-free site integration has sped up the consumer shopping experience and significantly increased the number of shopping behaviors visible across the three Chico's sites.