
By
Joe Keenan
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Looking to solidify its online channel to complement its 23-year-old catalog and new storefront, modern home furnishings marketer Chiasso targeted e-mail as the answer. “We’re [primarily] a catalog company, so we need to provide a great book to look through,” says Chiasso E-Commerce Manager Brian Mehler. “But you can’t just send a catalog and hope it does everything. You have to provide customers with different portals. So our e-mail and Web site are our portals.”
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