Customer Acquisition: Charming Charlie Goes Local to Improve Search Rankings

In addition, by using locally optimized keywords, Charming Charlie realized one-month gains in the number of times local store information appeared, on average, on the first SERP for the following search engines: Google (3.7 times), Yahoo (1.8 times) and Bing (1.5 times).

While Charming Charlie couldn't share information about whether the program increased in-store traffic and/or local store sales, Kim LaFleur, vice president of e-commerce at the retailer, said in a press release from Rio SEO that the program has not only increased its local store visibility on the major search engines, "but we've also seen a lift in consumer clicks for driving directions, social check-ins (e.g., Facebook 'Likes') and click-to-call activity."