Customer Acquisition: Charming Charlie Goes Local to Improve Search Rankings

Charming Charlie, a Houston-based fashion, jewelry and accessories retailer, launched a local search marketing program late last year that helped its local first-page Google search rankings nearly double on average in the more than 240 cities where the retailer has store locations.

Charming Charlie used a local search solutions platform from software technology provider Rio SEO for the program. At the end of November, one month after implementing the Rio SEO Local Search Solutions software suite, consumers in those 240 cities using Google to search for "fashion accessories" found their local Charming Charlie store on the first search engine results page (SERP) more than 99 percent of the time. When searching Yahoo and Bing, consumers found their local Charming Charlie store on the first SERP 95 percent and 72 percent of the time, respectively.