Shop Talk: How to Reduce Shopping Cart Abandonment Rates
A sequence of relevant, timely and gentle nudges via email should recover between 10 percent to 30 percent of your shopping cart abandoners.
This is a quick fix for a shopping cart abandonment problem.
Charles Nicholls is the founder and chief strategy officer at website conversion firm SeeWhy. Reach Charles on Twitter @webconversion.
- Companies:
- People:
- Charles Nicholls
- Lorna Henri
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
