Shop Talk: How to Reduce Shopping Cart Abandonment Rates
The conversion process itself must be completely intuitive and as short as possible. It’s tough to predict what’s going to work best, so try testing different approaches and measure their effects. You should also consider getting some advice from a website conversion rate optimization firm.
3. Remarket to those that don’t buy. For the majority of your website visitors, it will take multiple visits to secure a conversion. Two out of three times the eventual conversion will come as a result of a remarketing email.
- Companies:
- People:
- Charles Nicholls
- Lorna Henri
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
