Shop Talk: How to Reduce Shopping Cart Abandonment Rates
2. Tune your conversion path. Removing obstacles and friction points in your conversion path can have a dramatic impact on your conversion rate. Focus on key elements that ensure consumers are comfortable with your brand before starting down the conversion path. Free/easy returns, testimonials and social proof are important here, as are simple factors like putting your company’s phone number prominently on your site.
- Companies:
- People:
- Charles Nicholls
- Lorna Henri
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
