Shop Talk: How to Reduce Shopping Cart Abandonment Rates
Also consider implementing a permanent, minimum order free shipping offer. This will have two effects: one, you’ll convert more and, two, your average order value should increase (sometimes dramatically).
The threshold to receive free shipping should be as low as possible. In order to do this, you’ll need to calculate your break-even point. If the minimum order value falls close to a psychologically important price point, set your free shipping threshold below that point. For example, $99 free shipping works better than $100 free shipping.
- Companies:
- People:
- Charles Nicholls
- Lorna Henri
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
