Channel Integration: Make it Seamless

• It gets new customers. You want new customers to find you. Seamless integration of all of your channels gives you a better chance to snag new customers and thus make your brand or company as visible to them as possible. Tell prospects all the ways in which they can contact you. This will enhance your chance of making a sale. If they stumble upon you through a Web search, be sure your home page has your store locations and/or an easy way for Web surfers to request a print catalog.