Changing the Retail Game With the Loyalty Measurement Triangle

Look at these three sides of the triangle to assess your program:

1. Shifts in attitude and category usage. Have loyalty program members started shopping more from your store? Are they looking to your store for more needs?

2. Shifts in consumer value equation. The value equation is how often a customer visits, how much they spend per visit and how many customers come in. Looking at shifts in these metrics among members is a great first step in assessing value. Customer retention is often one of the first changes seen that adds real value to an organization.