Understanding Postal: Web Exclusive - Stay Close to Postal ... Now More Than Ever

In April 2009 the USPS said it may propose additional changes in catalog design and preparation requirements, including new requirements for inserts (e.g., blow-in cards) within catalogs. These rules will require that all catalog marketers — whether claiming USPS automation discounts or not — meet USPS automation design requirements, and new requirements for Flats that are “flimsy” or too rigid.