Change Management Brings Profit Increases for Country Road

"It doesn't matter how good your brand connection is to your customers, if you don't know where your stock is, you're in trouble," von Blanckensee said.

To solve these issues, Country Road migrated all of its brands — including Trenery, its brand that caters to consumers over the age of 40 — to Oracle’s retail merchandising system in the second half of last year. Country Road had been working with Oracle for several years prior to this.