Challenges of Multichannel Fulfillment

Eaton says Highlights originally considered rewriting the current software with similar functionality on a more robust platform. But after looking at the particulars of its expanding and complex fulfillment operation, he says, “It became clear that solution would not meet our needs long term.”

Before deciding to buy a new system, executives conducted an internal evaluation to determine the feasibility and associated costs of developing in-house a new system with advanced functionality. “It was determined that an internally developed system didn’t make good business sense,” says Eaton.