Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
When von Borries asked Minkoff why he thinks the brand resonates so strongly with its audience, he attributed it to "staying true to the brand DNA."
"You know, we try to be very honest with our customer, and because Rebecca was young when we started, as she's going through her career our customers have had the chance to grow with her. And any time we create new items we think, ‘OK, at 25, what was I looking for in a brand and what could I afford?’ We always go back to the consumer's needs."
0 Comments
View Comments
Related Content
Comments