Rebecca Minkoff's CEO on How to Connect With Millennials

When von Borries asked Minkoff why he thinks the brand resonates so strongly with its audience, he attributed it to "staying true to the brand DNA."

"You know, we try to be very honest with our customer, and because Rebecca was young when we started, as she's going through her career our customers have had the chance to grow with her. And any time we create new items we think, ‘OK, at 25, what was I looking for in a brand and what could I afford?’ We always go back to the consumer's needs."