Rebecca Minkoff's CEO on How to Connect With Millennials

"We decided pretty early that our mission at Rebecca Minkoff was going to be solely about the customer. We said to ourselves, ‘who is our customer, what do they need and how can we relate to them,’" said Minkoff. "So, we asked them directly."

Minkoff described the brand's humble beginnings working out of Rebecca's apartment and using chat forums to connect with their customers, who would later call themselves "The Minkettes."