Rebecca Minkoff's CEO on How to Connect With Millennials

This past week, Uri Minkoff, co-founder of fashion apparel retailer Rebecca Minkoff, sat down with Refinery 29 Co-Founder and CEO Phillppe von Borries for a fireside chat at Fashion Digital NY. During the candid conversation, Minkoff shared what "growth hacking" is, how the brand connects with its millennial audience and what it's like working with his sibling.