Centralized Content Streamlines Creative

By implementing the Flow Systems’ solution, Marotte and his team reduced the number of databases from eight to two: an enterprise resource planning system and Flow Content Factory. “And those two databases now are synchronized,” Marotte adds.

Today, product information and images are reused across the cataloger’s channels. Moreover, the solution enabled the merchant to reduce its head count by two, one each in IT and marketing. “We were going to have to hire someone to help with content management, and [with this solution], we don’t have to,” says Marotte. “And we’re now able to have one less person in marketing, someone who was working with the databases.”