Centralized Content Streamlines Creative

Luc Marotte, vice president of information technology (IT) at Mississauga, Ontario-based Corporate Express Canada, says the solution was a must. “Previously, we had up to eight different [product information] databases, one each for the catalog, flyers, Web site, operations, etc. We wanted to centralize all of that data into one or two databases so that we could publish any content to any output.”