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Problem: Office supplies cataloger Corporate Express Canada needed to centralize its copy and images to enable easier multichannel publishing.
Solution: Executives implemented a content management system that allows product data to be repurposed across multiple marketing channels.
Results: Corporate Express Canada streamlined its processes by, for example, reducing its number of applicable databases from eight to two and reducing its head count.
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- Companies:
- Corporate Express
Reported Donna Loyle
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