CDW Thrives in ‘New’ Market

* A focus on quality and service.

* A targeted marketing approach — the more segmentation the better.

3. Prove how your product or service will benefit the government. CDW recognized the government’s need for interoperability in times of natural disasters such as hurricanes, particularly within the criminal justice and public safety agencies’ computer systems. CDW demonstrated how its outdoor wireless system can extend the networks for first responders, providing them easier ways to communicate. Show how your IT solution will help improve citizen services while reducing cost, Garlow said.