By
Joe Keenan
, Senior
and Catalog Success
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* Customer research. Research your customers so you know how to market to them. Identify the federal and state agencies that could use your product (e.g., transportation, lottery, public works, social services, etc.) and which factors drive each one’s budget (e.g., tax revenue increases, political pressure to increase funding, etc.).
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- Companies:
- CDW Corporation
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