Understanding Postal: Caught in the Postal Downstream
How to keep your catalog marketing program afloat in the current environment
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Paul Miller
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Beyond this seemingly routine postage rate hike, there’s plenty of backstage drama taking place in Washington, most of which will impact catalogers and other mailers. To focus on matters specific to catalogers, consider the full picture of the ailing USPS. As of press time, the House and Senate were seeking ways to rework their marked-up postal reform bills (H.R. 2309 and P-21, respectively) to get them enacted. The goal is to reform the USPS for future long-term success as a scaled-down operation in the digital age.
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- People:
- Obama
- Pat Donahoe
- Places:
- Washington
E
Paul Miller
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