Understanding Postal: Caught in the Postal Downstream
How to keep your catalog marketing program afloat in the current environment
No doubt, you can expect to see plenty of changes taking place within the USPS this year. The challenges for direct marketers and catalogers will be to remain alert, not be caught off-guard if those changes don’t work in your favor and to participate in the process in an effort to make sure that the changes will work in the best interests of catalogers.
- People:
- Obama
- Pat Donahoe
- Places:
- Washington
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