Understanding Postal: Caught in the Postal Downstream
How to keep your catalog marketing program afloat in the current environment
In my role as second-in-command with American Catalog Mailers Association (ACMA), I’m often asked by members what they should do about their catalog marketing programs in light of the current state of calamity facing the nearly bankrupt U.S. Postal Service (USPS). In these uncertain times, our recommendation is fivefold:
- People:
- Obama
- Pat Donahoe
- Places:
- Washington
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