Merchandise Focus: Plus-size Women

Riggs, of Making It Big, also has seen the changes, but says more can be made.

“There would be a phenomenal change in the marketplace if plus sizes were marketed like juniors and misses,” she says.

Meanwhile, mainstream catalogers have started paying more attention to this market. Lands’ End now includes plus-size items in its catalog, as do Nordstrom, J. Jill, Norm Thompson and others.