Merchandise Focus: Plus-size Women

While Brylane continues to dominate this $26 billion market segment, other companies are working to get more of the plus-size business. Some catalogs specialize in apparel for full-figured women—carrying items up to size 26W or 28W, while others are just starting to carry a few items in larger sizes. And a few, like California-based Making It Big, are helping to create new market segments.