Merchandise Focus: Plus-size Women
Catalogs Open Up to a Profitable Demographic:Plus-Size Women
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Over the decades, much has changed. Lane Bryant’s retail operations no longer have any connection to the catalog company. The approximately 800 retail stores were purchased in 1982 by The Limited. But the mail order operations continue vigorously under names that include Roaman’s, Brylane, King Size (for men) and Chadwick’s.
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- Companies:
- Lane Bryant
- Winter Silks
Edward Fischer
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