Merchandise Focus: Plus-size Women

Riggs, of Making It Big, is not sitting still either. “We just started doing underwear this season,” she says.

Her company already offers non-traditional large-size clothing, such as tank-style bathing suits and biking shorts.

Meanwhile, Garelik sees her company and its various divisions becoming a one-stop outfitter for large women: “We now sell underwear, sportswear, accessories, shoes, belts—everything to dress our customer, head to toe.”