Merchandise Focus: Plus-size Women

Softspots Comfort Corner offers all of its women’s fashions up to size 26W, and complements the clothing with an extensive selection of shoes—oxford walking shoes, flats, wedges and low heels—in sizes up to 13EEE.

Brylane’s Garelik says her company already is improving service to various niches.

“We have the ‘Jessica London’ line now, which is part of Chadwick’s,” she explains. “It has a younger focus, including career wear—structured wear—for younger women. It includes the super sizes, but not as large as Lane Bryant and the other catalogs.”