Merchandise Focus: Plus-size Women
Catalogs Open Up to a Profitable Demographic:Plus-Size Women
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“We do a good job in the quality control department,” says DeGaetano, “insuring the quality of fit by keeping the specifications true and accurate. Larger women have different needs with respect to fit. Sometimes there can be great [size] variations between the top and bottom of the garment,” he explains.
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- Companies:
- Lane Bryant
- Winter Silks
Edward Fischer
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