Merchandise Focus: Plus-size Women

He adds that Roaman’s sizes start around 12, where misses’ sizes leave off.

“Forty to 50 percent of our business is in the super sizes [above 28W],” adds Garelik of parent company Brylane. “We do very well with them.”

Brylane and Roaman’s executives give another reason for their success in plus and super sizes: the fit.