Merchandise Focus: Plus-size Women
Catalogs Open Up to a Profitable Demographic:Plus-Size Women
A Niche Industry
As mainstream catalogers begin to reclaim some of the large-size market territory, the specialty marketers are strengthening their positions.
Making It Big, for example, is not content to offer fashionable large-size clothing. The company’s philosophy, highlighted on its Web site and in its catalog, doesn’t just cover the usual goals such as customer satisfaction and service. Here are some excerpts:
- Companies:
- Lane Bryant
- Winter Silks
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