Merchandise Focus: Plus-size Women

A few catalogs show clever thinking by removing one of the common irritants to women who wear plus sizes: They usually pay $3 to $10 more per garment.

Coldwater Creek, however, sells items in sizes 6 to 26W for the same price for all sizes. Its cover calls attention to the positioning by saying, “No matter what your size—regular, women’s, petites—we have it. And at the same price.”