Merchandise Focus: Plus-size Women

In addition, WinterSilks places copy directly onto certain product photos, highlighting that the item is “Also in Women’s” or “Also in Petite.”

While many mainstream catalogs mention the addition of plus sizes on their covers, a few catalogs specializing in large sizes do not. For example, the Willow Ridge catalog cover says “Misses Petites Women’s Talls,” while its virtual clone, Bedford Fair, makes no mention of size ranges on the cover.